INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON GROWTH OF MICRO AND SMALL ENTERPRISES IN KERUGOYA, KENYA

Abstract

Entrepreneurial activity in Kenya is considered as a significant way to address the prevalent high levels of poverty and unemployment. The Micro and Small Enterprises sector is regarded as the driving force to spur economic growth, innovation and job creation. In tandem with the rest of the world Kenya is experiencing transformative shifts in population demographics, technological changes, fluctuating economies and other dynamic forces. Consequently, SMEs are facing tremendous competitive challenges and threats to survive. The role and importance of SMEs is widely appreciated and acknowledged and the Kenyan government has increased emphasis on Small and Micro entrepreneurship. Despite the significant role played by MSEs in Kenya, they are still faced with constant threat of failure. The study examined the influence of Entrepreneurial Orientation on growth of Micro and Small Enterprises in Kerugoya, Kenya. The following specific objectives guided the study: To find out the effect of innovativeness on growth of Micro and Small Enterprises in Kerugoya, Kenya; to evaluate the extent to which risk taking influences growth of Micro and Small Enterprises in Kerugoya, Kenya; to assess the effect of pro-activeness on growth of Micro and Small Enterprises in Kerugoya, Kenya; and, to explore the influence of entrepreneurial managerial competence on growth of Micro and Small Enterprises in Kerugoya, Kenya. The research adopted a descriptive research design. The study targeted 1420 MSEs in Kerugoya town which are registered with Ministry of Trade of the

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