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Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising
16 references·0 citing·40 second hop
Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising (2016)Culture and the Star-Power Strategy: Comp…Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Methods of Meta-Analysis: Cor…Appropriate use of single-item measures is here to stay (2014)Appropriate use of single-ite…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising (2005)LESSONS FROM THE RICH AND FAM…Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures (2005)Intercultural Communication o…The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention (2004)The Effect of Celebrity Endor…Methods of Meta-Analysis (2004)Methods of Meta-AnalysisIntercultural Communication: A Reader (2004)Intercultural Communication: …The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)동아시아 문화와 경영, Geert Hofstede, …Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Cultural Values Reflected in …Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Cultural dimensions in management and planning (1984)Cultural dimensions in manage…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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References

  • 2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings5,540 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.3,741 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2004Methods of Meta-Analysis3,023 cited
  • 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1984Cultural dimensions in management and planning1,473 cited
  • 2004Intercultural Communication: A Reader1,347 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2005Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures364 cited
  • 2005LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising327 cited
  • 1999Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials

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257 cited
  • 2014Appropriate use of single-item measures is here to stay252 cited
  • 2004The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention181 cited
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