Factors for Elderly Use of Social Media for Health‐Related Activities

Vinit Parida · Rana Mostaghel · Pejvak Oghazi

51 citations0/0 files storedPsychology and Marketing

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Technology Use by Older Adults Health Literacy and Information Accessibility Health, Technology, Consumer Behavior

Abstract

ABSTRACT Elderly individuals are increasingly using social media sites to access health‐related information. Using responses from 610 elderly individuals in Sweden to a large‐scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health‐related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health‐related activities. Technology attitudes strengthen the effect on social media use for health‐related activities regarding general use of technology, for older individuals, and among females.

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References

2003User Acceptance of Information Technology: Toward A Unified View1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2008Handbook of Personality: Theory and Research 2006The Mini-IPIP Scales: Tiny-yet-effective measures of the Big Five Factors of Personality.2006Measuring Health 2009Who interacts on the Web?: The intersection of users’ personality and social media use 2009Personality and motivations associated with Facebook use 2008MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites

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