Cross-Cultural Perspective: An Attempt at Bimodal Reflection

Abstract

Abstract In the multilingual and multicultural world, what is communicated is not restricted to informative content, or even figurative language but involves aspects of cultural identity; connotations and complex images, to interpret which creative effort and a cross-cultural perspective are required. The phraseological layer of any language is illustrative of such cases. As for the cross-cultural perspective, such factors as openness, reserving strategy, and recognition of paradox are decisive along with shared cultural codes, awareness of the differences between traditions, and motivation to know them. Moreover, as the cognitive and stylistic analysis of such linguistic data in English and Armenian shows, the cross-cultural perspective not only highlights the phenomena in the shared semiotic space but also enables reflection on one’s own background and identity. In particular, it becomes obvious that the evaluative elements arising from the complex (and sometimes paradoxical) associations between extensive conceptual domains resound with a new force, or could be succinctly explained when viewed against another language and/or medium. The association-based installations presented in the paper as visualizations of the states “Between Thought and Image” are meant to suggest that too The materials used for the collages/installations are natural stones, glass beads, glass, wood, obsidian, seashells, ornamental pieces, threads. .

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