인터넷 광고유형과 패션 라이프스타일에 따른 광고효과 연구

고은주 · Bo Kyoung Mok

8 citations0/0 files storedJournal of the Korean Society of Clothing and Textiles

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Consumer Perception and Purchasing Behavior Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

The purpose of this study was to investigate the dimensions of fashion lifestyle, to examine the relationship between fashion lifestyle and internet advertising effect, and to identify the moderating effect of fashion lifestyle on the relationship between advertising types and advertising effects. U...

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2012Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s

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