Report2016

Transforming the LEGO Group for the Digital Economy

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Digital Innovation in Industries Business Strategies and Innovation Information Technology Governance and Strategy

Abstract

To avert bankruptcy in 2004, the LEGO Group had transformed itself by building an enterprise platform an adopting disciplined core processes. As it entered 2016, the company was poised for a new transformation to "become a digital company." Although the company already looked digital to many observers, management felt it had not become digital in its products and processes. Based on multiple interviews with LEGO Group executives, as well as reviews of related documents, this case describes the LEGO Group's journey to becoming a successful digital company.

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Cited by

2023Business Continuity Management, Operational Resilience, and Organizational Resilience: Commonalities, Distinctions, and Synthesis 2017Clarifying the Notion of Digital Transformation in IS Literature: A Comparison of Organizational Change Philosophies 2017Digital Transformation in the Pharmaceutical Compounds Supply Chain: Design of a Service Ecosystem with E-Labeling

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