Big data shows great promise in public services to personalized e-government service delivery. Big data is a new generation of extracting value from a large volume of data sources with enabling high-velocity capture, analysis, and discovery for forecasting and better decision making. This article discusses the potential of big data application in e-government based on survey findings from smartphone habit as part of big data source. Data produced from smartphones usage is one of the main sources of big data. Online services can easily be accessed using smartphones, which support continuous engagement with citizens using e-government services. This study deployed quantitative survey findings from the smartphone habit of users in Brunei Darussalam. It presents an interpretative model that examines the important factors to consider big data in public services and discusses general challenges for integrating e-government services facing a big data era.
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