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Predicting churn in mobile free-to-play games
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Predicting churn in mobile free-to-play games (2016)Predicting churn in mobile free-to-play g…Predicting Purchase Decisions in Mobile Free-to-Play Games (2015)Predicting Purchase Decisions…Predicting player disengagement and first purchase with event-frequency based data representation (2015)Predicting player disengageme…Predicting player churn in the wild (2014)Predicting player churn in th…Churn prediction for high-value players in casual social games (2014)Churn prediction for high-val…Customer churn prediction – a case study in retail banking (2010)Customer churn prediction – a…Exploiting limited players’ behavioral data to predict churn in gamification (2021)Exploiting limited players’ b…Game Analytics on Free to Play (2019)Game Analytics on Free to PlayPredicting subscriber dissatisfaction and improving retention in the wireless telecommunications industry (2000)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Churn Prediction in MMORPGs: A Social Influence Based Approach (2009)Churn Prediction in Mobile Social Games: Towards a Complete Assessment Using Survival Ensembles (2016)A Survey on Churn Analysis in Various Business Domains (2020)Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques (2006)CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services (2006)Social ties and their relevance to churn in mobile telecom networks (2008)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models (2018)Game design as marketing: How game mechanics create demand for virtual goods (2010)Exploring the value of purchasing online game items (2011)Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities (2013)Multi-source Data Multi-task Learning for Profiling Players in Online Games (2020)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The Motivational Pull of Video Games: A Self-Determination Theory Approach (2006)Clustering mixed-type player behavior data for churn prediction in mobile games (2022)Trends and Applications of Gamification in E-Commerce: A Systematic Literature Review (2023)Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors (2001)Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (2004)Churn prediction with Linear Discriminant Boosting algorithm (2008)Churn Prediction Model in Retail Banking Using Fuzzy C-Means Algorithm (2009)Retail store churn and performance – The moderating role of sales amplitude and unpredictability (2019)Predicting player churn in destiny: A Hidden Markov models approach to predicting player departure in a major online game (2016)Rapid Prediction of Player Retention in Free-to-Play Mobile Games (2016)Churn prediction in digital game-based learning using data mining techniques: Logistic regression, decision tree, and random forest (2022)
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References

  • 2014Predicting player churn in the wild160 cited
  • 2014Churn prediction for high-value players in casual social games147 cited
  • 2015Predicting Purchase Decisions in Mobile Free-to-Play Games84 cited
  • 2015Predicting player disengagement and first purchase with event-frequency based data representation64 cited
  • 2010Customer churn prediction – a case study in retail banking24 cited

Cited by

  • 2021Exploiting limited players’ behavioral data to predict churn in gamification17 cited
  • 2019Game Analytics on Free to Play14 cited

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