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In present changing economic scenario, investment in various companies has become complex as people invested large sum of money even when there is a little change of company being profitable. Most of the investors have rational expectations and maximize their utility. However, behavioral economist argues based on their active studies that market are not efficient, especially in the short-run and people do not make rational decisions to maximize profits. Human beings are susceptible to numerous behavioral anomalies which became counter productive to the wealth maximization principles leading to irrational behavior. This paper examines the meaning and importance of behavioral finance and its application in investment decisions. This article has also discussed some trading approaches for investors in stocks and bonds to assist them in manifesting and controlling their psychological roadblocks.
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