"Will MyBank lead to more cross-border e-commerce in the EU?"

Jesse Weltevreden

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E-commerce and Technology Innovations Technology Adoption and User Behaviour FinTech, Crowdfunding, Digital Finance

Abstract

The launch of MyBank – the EU wide online payment system that provides consumers the possibility to make payments for goods and services in other EU countries via their own online banking environment – may give a boost to cross-border e-commerce within the European Union.

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