Estonian Invasion as Western Ersatz-pop

Abstract

The 1970s and 1980s was a period when Estonian light pop music ( estrada ) was extremely popular all over the Soviet Union. This chapter argues that within the strict Soviet cultural framework there existed a pop culture that manipulated categories of the official ‘workers’ culture’. Estonia was the ‘Soviet West’, and Soviet culture managers in Goskontsert and other state organisations promoted this image in order to create popular stadium artists. In this way, Estonian music was projected as a substitute for Western pop music in order to satisfy a demand for Western music. Ventsel’s intention is to show how the Soviet Union had its culture industry driven by commercial interests, and was less ideological than expected. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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