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Relationship quality in higher education marketing: the role of social media engagement
16 references·4 citing·39 second hop
Relationship quality in higher education marketing: the role of social media engagement (2016)Relationship quality in higher education …Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)Is There Social Capital in a …Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory: An In…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…PERCEIVED ORGANIZATIONAL SUPPORT AND LEADER-MEMBER EXCHANGE: A SOCIAL EXCHANGE PERSPECTIVE. (1997)PERCEIVED ORGANIZATIONAL SUPP…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Social penetration: The development of interpersonal relationships (1973)Social penetration: The devel…Generalized expectancies for interpersonal trust. (1971)Generalized expectancies for …Justice in Social Exchange (1964)Justice in Social ExchangeSocial Behavior as Exchange (1958)Social Behavior as ExchangeFactors affecting the success of marketing in higher education: a relationship marketing perspective (2022)Factors affecting the success…An application of the net promoter score in higher education (2022)An application of the net pro…The effect of cognitive absorption on marketing learning performance (2019)The effect of cognitive absor…Digital transparency and public accountability in Spanish universities in online media (2019)Digital transparency and publ…Perceived organizational support. (1986)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived organizational support: A review of the literature. 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(1976)Developing Buyer-Seller Relationships (1987)External Control of Organizations: Resource Dependence Perspective (2011)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION (1975)Trust in close relationships. (1985)A triangular theory of love. (1986)Social Exchange Theory (1976)Social Exchange Theory (2006)What Makes Online Content Viral? (2011)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2005Social Exchange Theory: An Interdisciplinary Review10,051 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1958Social Behavior as Exchange5,342 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1997PERCEIVED ORGANIZATIONAL SUPPORT AND LEADER-MEMBER EXCHANGE: A SOCIAL EXCHANGE PERSPECTIVE.3,773 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1973Social penetration: The development of interpersonal relationships2,836 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 2009Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation2,228 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited

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  • 1964Justice in Social Exchange1,875 cited
  • 1971Generalized expectancies for interpersonal trust.1,603 cited
  • Cited by

    • 2019Digital transparency and public accountability in Spanish universities in online media55 cited
    • 2022An application of the net promoter score in higher education38 cited
    • 2022Factors affecting the success of marketing in higher education: a relationship marketing perspective30 cited
    • 2019The effect of cognitive absorption on marketing learning performance15 cited