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The Study of the Perception of Code-switching to English in German Advertising
15 references·4 citing·38 second hop
The Study of the Perception of Code-switching to English in German Advertising (2016)The Study of the Perception of Code-switc…Code-switching and the politics of language (2020)Code-switching and the politi…An Introduction to Sociolinguistics (2017)An Introduction to Sociolingu…English ‘on top’: discourse functions of English resources in the German mediascape (2013)English ‘on top’: discourse f…Advertising as Multilingual Communication (2005)Advertising as Multilingual C…Introduction: New Theoretical Approaches to the Study of Negotiation of Identities in Multilingual Contexts (2004)Introduction: New Theoretical…10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)10. ADVERTISING AS A SITE OF …Identity constructions in multilingual advertising (2001)Identity constructions in mul…The future of English (1997)The future of EnglishSocial motivations for codeswitching : Evidence from Africa. By Carol Myers-Scotton. (Oxford studies in language contact.) Oxford: Oxford University Press, 1995. Pp. xii, 177. (1997)Social motivations for codesw…Code-switching and the politics of language (1995)Code-switching and the politi…Social Motivations for Codeswitching: Evidence from Africa (1994)Social Motivations for Codesw…The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95. (1992)The alchemy of English: The s…Codeswitching as an urban language‐contact phenomenon (1992)Codeswitching as an urban lan…The language of advertising . By Torben Vestergaard and Kim Schrøder. Oxford & New York: Blackwell, 1985. Pp. x, 182. Cloth $34.95, paper $12.95. (1986)The language of advertising .…language variation and cultural hegemony: toward an integration of sociolinguistic and social theory (1985)language variation and cultur…Issues and Functions of Code-switching in Studies on Popular Culture: A Systematic Literature Review (2023)Issues and Functions of Code-…Code-switching functions in online advertisements on Snapchat (2023)Code-switching functions in o…English as a Global Language (2019)English as a Global LanguageCODE-MIXING AND SWITCHING OF THE NOVEL KUKEJAR CINTA KE NEGERI CINA BY NINIT YUNIT (2017)CODE-MIXING AND SWITCHING OF …Language style as audience design (1984)Women, Fire, and Dangerous Things (1987)The social correlates and linguistic processes of lexical borrowing and assimilation (1988)Language differentiation in early bilingual development (1995)CONTEMPORARY TRANSFORMATIONS OF LOCAL LINGUISTIC COMMUNITIES (1998)Cross-Cultural Code-Switching: The Psychological Challenges of Adapting Behavior in Foreign Cultural Interactions (2007)The economics of linguistic exchanges (1977)Discourse Strategies (1982)Language and social networks . By Leslie Milroy. Oxford: Blackwell, 1980. Pp. xii, 218. (1982)Social network and social class: Toward an integrated sociolinguistic model (1992)Language and Gender (2003)Language and Gender (2013)Reading images: the grammar of visual design (1996)The Discourse of Advertising (2001)Linguistic Landscape and Minority Languages (2006)Attitudes to Language (2010)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Speech Genres and Other Late Essays (1986)A Chinese yuppie in Beijing: Phonological variation and the construction of a new professional identity (2005)Linguistic landscape : a new approach to multilingualism (2006)Digital DiscourseLanguage in the New Media (2011)Distinction: A Social Critique of the Judgement of Taste* (2018)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Language management in multinational companies (2003)Transidiomatic practices: Language and power in the age of globalization (2005)The Handbook of World Englishes (2006)Dynamics of language contact English and immigrant languages (2003)Change in Contemporary English. A Grammatical Study (2009)From ‘Multi-ethnic adolescent heteroglossia’ to ‘Contemporary urban vernaculars’ (2011)Global Englishes, Rip Slyme, and performativity (2003)Changing Contexts and Shifting Paradigms in Pronunciation Teaching (2005)Research on Globalization and Education (2008)Separate and flexible bilingualism in complementary schools: Multiple language practices in interrelationship (2010)Contesting 'Language' as 'Heritage': Negotiation of Identities in Late Modernity (2008)The Ethico‐politics of Teacher Identity (2008)Multilingualism, diaspora, and the Internet: Codes and identities on German‐based diaspora websites 1 (2006)Linguistic markets in Rwanda: language use in advertisements and on signs (2009)Commercial discourses, gentrification and citizens’ protest: The linguistic landscape of Prenzlauer Berg, Berlin1 (2012)
this work references cited by second hop

References

  • 1992The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95.1,334 cited
  • 2017An Introduction to Sociolinguistics930 cited
  • 1997The future of English562 cited
  • 1994Social Motivations for Codeswitching: Evidence from Africa494 cited
  • 1997Social motivations for codeswitching : Evidence from Africa. By Carol Myers-Scotton. (Oxford studies in language contact.) Oxford: Oxford University Press, 1995. Pp. xii, 177.494 cited
  • 1985language variation and cultural hegemony: toward an integration of sociolinguistic and social theory459 cited
  • 2001Identity constructions in multilingual advertising408 cited
  • 2004Introduction: New Theoretical Approaches to the Study of Negotiation of Identities in Multilingual Contexts382 cited
  • 2005Advertising as Multilingual Communication349 cited
  • 200310. ADVERTISING AS A SITE OF LANGUAGE CONTACT327 cited
  • 1986The language of advertising . By Torben Vestergaard and Kim Schrøder. Oxford & New York: Blackwell, 1985. Pp. x, 182. Cloth $34.95, paper $12.95.260 cited
  • 1995Code-switching and the politics of language166 cited
  • 2013English ‘on top’: discourse functions of English resources in the German mediascape101 cited
  • 2020Code-switching and the politics of language

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92 cited
  • 1992Codeswitching as an urban language‐contact phenomenon60 cited
  • Cited by

    • 2019English as a Global Language15 cited
    • 2023Issues and Functions of Code-switching in Studies on Popular Culture: A Systematic Literature Review8 cited
    • 2023Code-switching functions in online advertisements on Snapchat3 cited
    • 2017CODE-MIXING AND SWITCHING OF THE NOVEL KUKEJAR CINTA KE NEGERI CINA BY NINIT YUNIT2 cited