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This paper investigates the effect factors in the adoption of Internet of Things (IoT) technology in the agricultural supply chain in China by constructing a Technology-Organization-Environment (TOE) framework. The data was analyzed using Structural Equation Modelling. Through statistics analysis, the effect factors were recognized and the TOE model was modified appropriately. The results indicated that resistance from employees and uncertainties are not important factors that influence the IoT adoption. Referring to those supported factors, technical factors (complexity, compatibility, perceived benefit, and cost) have a complicated influence on the technology adoption of IoT in agriculture. In addition, organizational factors (scale of enterprise, executive support, trust among the businesses in the supply chain, and technical knowledge) and environmental factors (external pressure and government support) all have positive relationships with IoT adoption.
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