Oral Case Exams in Marketing: Enhancing and Evaluating Communication and Problem-Solving Skills

Sheri Bridges

11 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Problem and Project Based Learning Business and Management Studies

Abstract

This paper proposes that oral case exams can play an important role in developing and assessing students’ communication and problem-solving skills. Oral case exams provide students with the opportunity to engage in dynamic, interactive learning, and provide the instructor with a context for judging student performance on dimensions not tested by more conventional examination methods.

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1994Developing reflective judgment : understanding and promoting intellectual growth and critical thinking in adolescents and adults 2001Journal of Adolescent and Adult Literacy 1988Management education and development : drift or thrust into the 21st century?2006New Directions for Community Colleges 1997A Managerial Perspective: Oral Communi cation Competency Is Most Important for Business Students in the Workplace Jeanne D. Maes 1990Teaching with cases: Learning to question 1993Critical Issues That Will Determine the Future of Alternative Assessment.1997A claim for the case method in the teaching of geography

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