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A Cognitive Style Framework for Marketing Education Program Development · Study

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ArticleA Cognitive Style Framework for Marketing Education Program Development

Daryl O. McKee1991

Article1991

A Cognitive Style Framework for Marketing Education Program Development

8 citations·0/0 files stored·Marketing Education Review

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Management and Marketing Education Evaluation of Teaching Practices Learning Styles and Cognitive Differences

Abstract

(1991). A Cognitive Style Framework for Marketing Education Program Development. Marketing Education Review: Vol. 1, No. 3, pp. 10-19.

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References

1989Managing Assets and Skills: The Key to a Sustainable Competitive Advantage 1987The Marketing Budgeting Process: Marketing Management Implications 1984The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role 1981Minds and Managers: On the Dual Nature of Human Information Processing and Management 1988Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis Approach 1987Marketing Majors' Satisfaction with their College Experience: Implications for Strategic Planning in Marketing Departments

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Details

Year1991

Typearticle

Published1991-04-01

VenueMarketing Education Review

ISSN-L1052-8008

Languageen

Citations8

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1080/10528008.1991.11488315

openalex_workW2563676372

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