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Pengaruh Brand Image Terhadap Keputusan Pembelian (Studi Pada Pembeli Kartu Perdana Simpati Di Booth Telkomsel Matos)
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Pengaruh Brand Image Terhadap Keputusan Pembelian (Studi Pada Pembeli Kartu Perdana Simpati Di Booth Telkomsel Matos) (2016)Pengaruh Brand Image Terhadap Keputusan P…The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount (2022)The Impact of Electronic Word…PENGARUH SOSIAL MEDIA MARKETING INSTAGRAM, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MS GLOW (STUDI KASUS PADA KONSUMEN DISTRIBUTOR MS GLOW PANAKUKKANG DI KOTA MAKASSAR) (2022)PENGARUH SOSIAL MEDIA MARKETI…EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS (2021)EFFECT OF PRICE PERCEPTION AN…Brand Trust dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Di Masa Covid-19 (2021)Brand Trust dan Promosi Penju…The effect of e-wom and brand image towards Sushi Masa consumer purchasing decision (2020)The effect of e-wom and brand…The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix) (2022)Prinsip-Prinsip Pemasaran (2023)Research methods for business: A skill building approach (1993)Research Methods For Business : A Skill Building Approach ed.5 (2003)Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D) (2008)PROPERTY PRODUCT PURCHASE DECISION ANALYSIS WITH DIGITAL MARKETING AND BRAND TRUST APPROACH (2022)Manajemen Pemasaran 2 (2002)Service, Quality & Satisfaction (2011)Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D (2018)Harga dan Kualitas Produk terhadap Keputusan Pembelian Mobil yang Dimediasi Kepuasan Konsumen (2022)Understanding Q-commerce adoption: the role of technological, social, marketing stimuli, and service quality on usage intention (2026)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Penelitian pendidikan : metode dan paradigma baru (2014)Metode penelitian : kuantitatif, kualitatif & penelitian gabungan (2019)Integrated Advertising, Promotion And Marketing Communications (2024)
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  • 2021Brand Trust dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Di Masa Covid-1916 cited
  • 2022The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount15 cited
  • 2020The effect of e-wom and brand image towards Sushi Masa consumer purchasing decision14 cited
  • 2021EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS14 cited
  • 2022PENGARUH SOSIAL MEDIA MARKETING INSTAGRAM, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MS GLOW (STUDI KASUS PADA KONSUMEN DISTRIBUTOR MS GLOW PANAKUKKANG DI KOTA MAKASSAR)8 cited

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