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Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses
13 references·0 citing·51 second hop
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References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments707 cited
  • 2011Analytic Hierarchy Process353 cited
  • 19831983 AMA educators' proceedings245 cited
  • 1992Hybrid conjoint analysis: An estimation probe in new venture decisions178 cited
  • 1995Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis113 cited
  • 1991Master Teaching Revisited Pursuing Excellence from the Students' Perspective51 cited
  • 1986The Manager-Salesperson Relationship: an Exploratory Examination of the Vertical-Dyad Linkage Model49 cited
  • 1995New Directions for the Business Curriculum48 cited
  • 2007Selling and sales management39 cited
  • 1993Course Design Using Conjoint Analysis22 cited
  • 1994Design of an ideal direct marketing course from the students’ perspective10 cited

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