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Information and Communication Technologies as a Source of Marketing Innovations in Retail - Trends

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2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
2010Online social networks: Why do students use facebook?1,516 cited
2010Building customer–brand relationships in the mobile communications market: The role of brand tribalism and brand reputation90 cited

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2020Does innovation contribute to generate brand equity and customer satisfaction?: Evidence in the large grocery distribution9 cited

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