Perspectives on Entry-Level Positions by Graduating Marketing Seniors

Robin T. Peterson · J. Stuart Devlin

7 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Higher Education and Employability Employer Branding and e-HRM

Abstract

The authors use a mail survey inquiry to obtain information on the entry-level job values sought by graduating marketing students. They also examine professors’ and corporate recruiters’ perceptions of student job values. They find that recruiters are reasonably accurate predictors of marketing student job values, whereas marketing professors are not. Various implications are drawn on the basis of these findings.

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1966Organizational choice: A study of pre- and postdecision processes 2019Journal of Marketing Education 1990Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions

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2015Aligning sales curriculum content and pedagogy with practitioners' needs

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