Articlegold2016

GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

65 citations0/0 files storedJurnal Ilmu Keluarga dan Konsumen

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Consumer Behavior and Marketing Influence Consumer Packaging Perceptions and Trends

Abstract

Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawanggede Village, Lowokwaru Sub-district, Malang City. The sampling method used nonprobability accidential sampling techniques. The numbers of respondents were 113 consumers in study site. Data were collected by interview using questionnaires. The method of analysis used Generalized Structured Component Analysis (GSCA). The analysis showed that the green packaging, green products, and green advertising had positive significant influence on consumer perceptions. Meanwhile, green product and consumer perception had positive significant influence on purchasing interest, but the green packaging and green advertising has not found sufficient evidence in influencing purchasing intention.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 65 citations exist upstream.

References

2006Beyond ecolabels: what green marketing can learn from conventional marketing 2008Preference for green packaging in consumer product choices – Do consumers care?2009Packaging design: creating competitive advantage with product packaging 2014The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products

Cited by

2018Keakraban Produk dan Minat Beli Frozen Food: Peran Pengetahuan Produk, Kemasan, dan Lingkungan Sosial 2021Injecting Green Innovation Reporting into Sustainability Reporting 2023Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu 2021Green Marketing dan CSR Terhadap Keputusan Pembelian dengan Pengetahuan Konsumen Sebagai Variabel Moderasi 2021Electronic Word of Mouth, Promosi Melalui Media Instagram dan Kualitas Produk Terhadap Keputusan Pembelian 2021An empirical analysis of the moderating effect of consumer skepticism between social value orientations and green advertising effectiveness 2021Consumer attitude toward using eco-friendly plastic bags: A green marketing approach 2022PENGARUH GREEN PERCEIVED RISK DAN GREEN PACKAGING TERHADAP GREEN PURCHASE INTENTION PADA PRODUK SKINCARE AVOSKIN

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.