Sampling Methods for Online Surveys

Ronald D. Fricker

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Census and Population Estimation

Abstract

In the context of conducting surveys or collecting data, sampling is the selection of a subset of a larger population to survey. This chapter focuses on sampling methods for web and e-mail surveys, which taken together we call ‘online ’ surveys. In our discussion we will frequently compare sampling methods for online surveys to various types of non-online surveys, such as those conducted by postal mail and telephone, which

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2007Mail and internet surveys : the tailored design method 1985Survey Research Methods.2000Web Surveys 1990Survey Errors and Survey Costs.2003Electronic Survey Methodology: A Case Study in Reaching Hard-to-Involve Internet Users 2002Advantages and Disadvantages of Internet Research Surveys: Evidence from the Literature 2005An Experimental Comparison of Web and Telephone Surveys 1997Using the Internet for Survey Research

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