Nudge: How Far Have We Come?

Abstract

1. Nudge: The PitchSuppose that a government’s social policy agenda is to promote a healthier, wealthier, and happier population. The problem is that our psychological makeup means that we find it hard to behave in ways that consistently meet these objectives. Over half a century, a steady accumulation of social scientific research shows that people are susceptible to cognitive biases, that they fail to exercise self-control when it really matters, give in to their emotions too easily, and m...

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