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Salvatore Ferragamo: An Italian heritage brand and its museum · Study

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ArticleSalvatore Ferragamo: An Italian heritage brand and its museum

Floriana Iannone2017

Article2017

Salvatore Ferragamo: An Italian heritage brand and its museum

Floriana Iannone · Francesco Izzo

23 citations·0/0 files stored·Place Branding and Public Diplomacy

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Consumer Behavior in Brand Consumption and Identification Cultural Identity and Heritage Corporate Identity and Reputation

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References

1984Case Study Research: Design and Methods 2011Case study research: design and methods 1996Sensemaking in Organizations 1984Research in Organizational Behavior 1995Building Strong Brands 1996‘Building Strong Brands’1984Narration as a human communication paradigm: The case of public moral argument 1996Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia

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Year2017

Typearticle

Published2017-01-20

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations23

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41254-016-0053-3

openalex_workW2571685485

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