Article2016

How DBS Bank Pursued a Digital Business Strategy.

Siew Kien Sia · Christina Soh · Peter Weill

210 citations0/0 files storedJournal of the Association for Information Systems

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Digital Transformation in Financial Services Information Technology Governance and Strategy Digital Innovation in Industries

Abstract

Business digitalization is changing the competitive landscape in many industries. Digitally savvy customers are demanding more while threats of digital disruptions from new entrants are rising. This article describes how DBS, a large Asian bank, responded to digital threats and opportunities by adopting a digital business strategy. It identifiesthe capabilities needed and provides lessons for organizations aspiring to pursue a successful digital business strategy.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)

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