M-COMMERCE VERSUS INTERNET-BASEDE-COMMERCE: THE KEY DIFFERENCES

Jason Y. Zhang · Yufei Yuan

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Digital Innovation in Industries Technology Adoption and User Behaviour Mobile and Web Applications

Abstract

Is m-commerce just an extension or a subset of Internet-based e-commerce? Will it turn out to be just more hype? To answer these questions it is important for us to understand what are the fundamental differences between m-commerce and Internet-based e-commerce. In this paper we analyze the key differences between mobile commerce and Internet-based e-commerce along three important dimensions: the technologies, the nature of services, and the business models. Our findings could help businesses in developing their mcommerce strategies and turning the hype into real profits.

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1999Electronic Commerce: A Managerial Perspective 2001A Moving Target: the Mobile-Commerce Customer

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