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It’s not how old you are but how you are old: A review on aging and consumer behavior

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2005

Age‐Related Differences in Responses to Emotional Advertisements

318 cited

2009Consumer decision making and aging: Current knowledge and future directions317 cited

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2020Az értékválasztás és a kognitív életkor közötti kapcsolat a magyar 50 év feletti lakosság körében3 cited
2025Indeed a ‛silver bullet’ – improving the measurement of ageing in consumer behaviour using the characteristic age approach2 cited
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