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Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
16 references·1 citing·46 second hop
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising (2017)Investigating the Spillover Effect of Key…Constrained Optimization Approaches to Estimation of Structural Models (2012)Constrained Optimization Appr…Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)From Generic to Branded: A Mo…Automated Marketing Research Using Online Customer Reviews (2011)Automated Marketing Research …Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…Market Structure and Multiple Equilibria in Airline Markets (2009)Market Structure and Multiple…What Happens When Wal-Mart Comes to Town: An Empirical Analysis of the Discount Retailing Industry (2008)What Happens When Wal-Mart Co…Sequential Estimation of Dynamic Discrete Games (2007)Sequential Estimation of Dyna…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Position auctions (2006)Position auctionsAn empirical model of firm entry with endogenous product-type choices (2006)An empirical model of firm en…A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules (2004)A Choice Model with Conjuncti…Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Measuring Market Power in the…Valuation of New Goods under Perfect and Imperfect Competition (1994)Valuation of New Goods under …Conditional Choice Probabilities and the Estimation of Dynamic Models (1993)Conditional Choice Probabilit…Estimation of a Model of Entry in the Airline Industry (1992)Estimation of a Model of Entr…Subsidize or Not: The Competition of Credit Card and Online Credit in Platform-based Supply Chain System (2022)Subsidize or Not: The Competi…Econometric Models of Probabilistic Choice (1981)Patents as Options: Some Estimates of the Value of Holding European Patent Stocks (1984)Optimal Replacement of GMC Bus Engines: An Empirical Model of Harold Zurcher (1987)Econometric Tools for Analyzing Market Outcomes (2007)Estimating Dynamic Models of Imperfect Competition (2007)The Costs of Environmental Regulation in a Concentrated Industry (2012)Estimating Discrete-Choice Models of Product Differentiation (1994)Automobile Prices in Market Equilibrium (1995)Mixed MNL models for discrete response (2000)Eat, Drink, Firms, Government: An Investigation of Corruption from the Entertainment and Travel Costs of Chinese Firms (2011)The Rise of Market Power and the Macroeconomic Implications (2017)The Rise of Market Power and the Macroeconomic Implications* (2020)The Valuation of the Social Income (1940)The Effect of Taxation on Labor Supply: Evaluating the Gary Negative Income Tax Experiment (1978)The theory of household behaviour under rationing (1980)Chapter 63 Econometric Tools for Analyzing Market Outcomes (2007)Food Deserts and the Causes of Nutritional Inequality* (2019)Regressive Sin Taxes, with an Application to the Optimal Soda Tax* (2019)Stability in Competition (1929)A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)What Drives Media Slant? Evidence from U.S. Daily Newspapers (2006)Text-Based Network Industries and Endogenous Product Differentiation (2011)GMM estimation with cross sectional dependence (1999)Discrete Choice Methods with Simulation (2001)The Effects of Wal-Mart on Local Labor Markets (2005)Entry Barriers in Retail Trade (2010)Identification and Estimation of a Discrete Game of Complete Information (2010)Supermodularity and Complementarity (2011)Dummy Endogenous Variables in a Simultaneous Equation System (1977)Simulation and the Asymptotics of Optimization Estimators (1989)Business Model: What It Is and What It Is Not (2013)Firms and Labor Market Inequality: Evidence and Some Theory (2017)Monopolistic Competition with Outside Goods (1979)Markov-Perfect Industry Dynamics: A Framework for Empirical Work (1995)Discrete Choice with Social Interactions (2001)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)The Effects of Entry on Incumbent Innovation and Productivity (2009)
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References

  • 1998Measuring Market Power in the Ready-to-Eat Cereal Industry2,069 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 1992Estimation of a Model of Entry in the Airline Industry1,013 cited
  • 1993Conditional Choice Probabilities and the Estimation of Dynamic Models1,009 cited
  • 2006Position auctions808 cited
  • 2007Sequential Estimation of Dynamic Discrete Games704 cited
  • 2006An empirical model of firm entry with endogenous product-type choices655 cited
  • 2008What Happens When Wal-Mart Comes to Town: An Empirical Analysis of the Discount Retailing Industry655 cited
  • 2009Market Structure and Multiple Equilibria in Airline Markets635 cited
  • 1994Valuation of New Goods under Perfect and Imperfect Competition513 cited
  • 2011Automated Marketing Research Using Online Customer Reviews461 cited
  • 2004A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules434 cited
  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?375 cited
  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets372 cited

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2012
Constrained Optimization Approaches to Estimation of Structural Models
366 cited
  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising359 cited
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    • 2022Subsidize or Not: The Competition of Credit Card and Online Credit in Platform-based Supply Chain System22 cited