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Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.

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1,228 cited

1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited

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2024Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness19 cited
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