Article2017

Information literacy skills in the workplace: Examining early career advertising professionals

31 citations0/0 files storedJournal of Business & Finance Librarianship

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Library Science and Information Literacy Library Science and Information Information Science and Libraries

Abstract

This study used content analysis to examine job postings from advertising agencies to find how often information literacy (IL) skills were seen in the job posts and how these skills manifest themselves. Five out of the six IL skills were seen in at least 41% of the job postings, however the skill of synthesizing information was rarely mentioned. It was also found evaluating data and using data software is performed by advertisers. This study concludes with asking librarians to introduce marketing students to more data and calls on librarians to consider the context in which IL skills are used.

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References

2012Merging Critical Thinking and Information Literacy Outcomes - Making Meaning or Making Strategic Partnership?2010Information Literacy Landscapes: Information Literacy in Education, Workplace and Everyday Contexts 2008Towards an understanding of information literacy in context 2011Trapped between a Rock and a Hard Place: What Counts as Information Literacy in the Workplace and How Is It Conceptualized?2007Recasting information literacy as socio-cultural practice: implications for library and information science researchers.2013What information competencies matter in today’s workplace?2006Information Literacy Skills for Business Careers 2011Information Literacy in the Workplace: Employer Expectations

Cited by

2019The impact of workplace information literacy on organizational innovation: An empirical study 2019Employability skills for future marketing professionals 2021Analytics Capability in Marketing Education: A Practice-Informed Model 2019Information skills for business acumen and employability: A competitive advantage for graduates in Western Sydney 2022Information Literacy as a Predictor of Work Performance: The Mediating Role of Lifelong Learning and Creativity

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