Reportgreen2016

European Communication Monitor 2016. Exploring trends in big data, stakeholder engagement and strategic communication: Results of a survey in 43 Countries

Ansgar Zerfaß · Piet Verhoeven · Ángeles Moreno · Ralph Tench · Dejan Verčič

42 citations0/0 files storedUvA-DARE (University of Amsterdam)

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Public Relations and Crisis Communication Digital Marketing and Social Media Media and Communication Studies

Abstract

The ECM anniversary edition, organised by EUPRERA and EACD, is based on responses from 2,710 communication professionals. Keys topics covered are the usage of big data and algorithms for strategic communication, new ways to enable top management and other staff, stakeholder engagement, social media influencer and more.

Citations in this library

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Cited by

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