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Market Vulnerability and the Design and Management of the Marketing Function in Small Firms
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Market Vulnerability and the Design and Management of the Marketing Function in Small Firms (1988)Market Vulnerability and the Design and M…Personal Characteristics of Indian Entrepreneurs and Intrapreneurs (2012)Personal Characteristics of I…Strategic alliances as an element of innovative marketing in SMEs (2011)Strategic alliances as an ele…Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers (1997)Maintaining Customer Relation…Case Study Research: Design and Methods (1984)Case study research: design and methods (2011)The Practice of Management (2012)Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance? (2020)Examining the formation of entrepreneurial resources in emerging market international new ventures (2022)Trust-based management control in inter-organizational relationships (2023)Zero defections: quality comes to services. (1990)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)The achieving society. (1961)Generalized expectancies for internal versus external control of reinforcement. (1966)The Mediating Role of Self-Efficacy in the Development of Entrepreneurial Intentions. (2005)Literature review on business prototypes for digital platform (2020)Assessing the factors of employees' intrapreneurial behaviour: an Indian context (2021)To what extent are PhD students intrapreneurs? A study from a gender perspective (2022)
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  • 2011Strategic alliances as an element of innovative marketing in SMEs49 cited
  • 1997Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers21 cited
  • 2012Personal Characteristics of Indian Entrepreneurs and Intrapreneurs14 cited

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