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ArticleRefining the conceptualization of Brand Authenticity

Mohammad Muzahid Akbar2017

Article2017

Refining the conceptualization of Brand Authenticity

Mohammad Muzahid Akbar · Walter Wymer

131 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2014A primer on partial least squares structural equation modeling (PLS-SEM)1988Possessions and the Extended Self 1975A QUANTITATIVE APPROACH TO CONTENT VALIDITY1 1995Constructing validity: Basic issues in objective scale development.1998Modern Methods for Business Research 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 2001Index Construction with Formative Indicators: An Alternative to Scale Development

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Year2017

Typearticle

Published2017-01-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations131

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-016-0023-3

openalex_workW2581890154

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