Understanding & Serving Readers: The Problem of Fuzzy Market Structure

Stephen R. Lacy

11 citations0/0 files storedNewspaper Research Journal

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Journalism and Media Studies Media Studies and Communication Media and Digital Communication

Abstract

Newspapers exist in markets that are difficult to define and serve. Market structures are beyond their control, but not beyond their understanding – and their survival will depend on how well newspapers understand.

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2002Competition for Readers Among U.S. Metropolitan Daily, Nonmetropolitan Daily, and Weekly Newspapers

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