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Non‐Comparative and Comparative Advertising in Oligopolistic Markets
16 references·1 citing·44 second hop
Non‐Comparative and Comparative Advertising in Oligopolistic Markets (2017)Non‐Comparative and Comparative Advertisi…How limiting deceptive practices harms consumers (2015)How limiting deceptive practi…When does a firm disclose product information? (2012)When does a firm disclose pro…STRATEGIC INFORMATION DISCLOSURE: THE CASE OF MULTIATTRIBUTE PRODUCTS WITH HETEROGENEOUS CONSUMERS (2011)STRATEGIC INFORMATION DISCLOS…Disclosing Multiple Product Attributes (2011)Disclosing Multiple Product A…Comparative advertising: disclosing horizontal match information (2009)Comparative advertising: disc…Risk Ownership in Contract Manufacturing (2007)Risk Ownership in Contract Ma…The Changing Architecture of Advertising Agencies (2006)The Changing Architecture of …Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…Price competition and advertising in oligopoly (1995)Price competition and adverti…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…Relying on the Information of Interested Parties (1986)Relying on the Information of…Price and Quantity Competition in a Differentiated Duopoly (1984)Price and Quantity Competitio…Informative Advertising with Differentiated Products (1984)Informative Advertising with …Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (2023)Strategic incentives for comp…Equilibrium points in n -person games (1950)Duopoly information equilibrium: Cournot and bertrand (1984)Markets with Consumer Switching Costs (1987)Supply Function Equilibria in Oligopoly under Uncertainty (1989)Concreteness, imagery, and meaningfulness values for 925 nouns. (1968)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)Methods of Meta-Analysis (2004)Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)Communication and Persuasion (1986)The Role of Involvement in Attention and Comprehension Processes (1988)Attitudes and Attitude Change (2010)Attitudes and Attitude Change (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Investigating the impact of social media advertising features on customer purchase intention (2018)The resource‐based view within the conversation of strategic management (1992)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Can Relationship Banking Survive Competition? (2000)Foundations of Inventory Management (2000)Distance, Lending Relationships, and Competition (2005)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Webpage Background and Viewer Attitudes (2000)When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor (2003)Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility (2015)Advances in Consumer Research (2025)A Theory of the Allocation of Time (1965)A New Approach to Consumer Theory (1966)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Ad Revenue and Content Commercialization: Evidence from Blogs (2013)Impact of Wikipedia on Market Information Environment: Evidence on Management Disclosure and Investor Reaction1 (2013)When Showrooming Increases Retailer Profit (2017)An Economic Approach to Influence Activities in Organizations (1988)Shortcuts Versus Encyclopedias: Information and Voting Behavior in California Insurance Reform Elections (1994)The Economics of Privacy (2016)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)Micro-Foundations of Urban Agglomeration Economies (2003)Electoral Competition and Special Interest Politics (1996)One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions (1982)Negative Political Advertising: Some Empirical Findings (1984)An Exploration of Voter Responses to Political Advertisements (1989)
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References

  • 1984Price and Quantity Competition in a Differentiated Duopoly2,938 cited
  • 1986Relying on the Information of Interested Parties1,080 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2007Risk Ownership in Contract Manufacturing660 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis282 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 2011Disclosing Multiple Product Attributes175 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 1975Comparison Advertising: Problems and Potential156 cited
  • 2009Comparative advertising: disclosing horizontal match information126 cited
  • 2011STRATEGIC INFORMATION DISCLOSURE: THE CASE OF MULTIATTRIBUTE PRODUCTS WITH HETEROGENEOUS CONSUMERS110 cited
  • 1995Price competition and advertising in oligopoly90 cited
  • 2006The Changing Architecture of Advertising Agencies73 cited
  • 2015How limiting deceptive practices harms consumers69 cited

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2012
When does a firm disclose product information?
62 cited

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  • 2023Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences7 cited