SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Event study methodology in the marketing literature: an overview · Study

ArticleShelves

ArticleEvent study methodology in the marketing literature: an overview

Alina B. Sorescu2017

Article2017

Event study methodology in the marketing literature: an overview

Alina B. Sorescu · Nooshin L. Warren · Larisa Kovalenko

343 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

Financial Markets and Investment Strategies Corporate Finance and Governance Financial Analysis and Corporate Governance

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 343 citations exist upstream.

References

1993Common risk factors in the returns on stocks and bonds 1997On Persistence in Mutual Fund Performance 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*1970Efficient Capital Markets: A Review of Theory and Empirical Work 1985Using daily stock returns 1968An Empirical Evaluation of Accounting Income Numbers 1987A Simple Model of Capital Market Equilibrium with Incomplete Information 1992A National Customer Satisfaction Barometer: The Swedish Experience

Cited by

2017Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research 2020Conceptual review papers: revisiting existing research to develop and refine theory 2022Does the Russia-Ukraine War Lead to Currency Asymmetries? A US Dollar Tale 2022What makes firms vulnerable to the Russia–Ukraine crisis?2018A review of short-term event studies in operations and supply chain management 2020The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research 2020When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries 2021Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

Details

Year2017

Typearticle

Published2017-02-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations343

Files0 public / 0

ShelfFinancial Markets and Investment Strategies

Identifiers

doi10.1007/s11747-017-0516-y

openalex_workW2583369661

Links

Imported from OpenAlex (CC0) — nothing here is generated.