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The unprecedented success of Paul Winckler's Journal de Mickey, launched in 1934, was to change the face of what we now see as the bande dessinée industry. This paper will suggest that the success was dependent not only on the use of cheap syndicated imports, but also the careful modelling and 'Frenchifying' of the journal in which they appeared. The formula lasted well beyond the specific economic and political requirements of the 1930s, as our brief survey from Le Téméraire to Pilote will show.
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