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At present, fresh agricultural products have begun to take the scale of industrialization, the majority have been in full accordance with high yield and high quality, efficient and safe production requirements, but due to the characteristics of fresh agricultural products, more and more attention have been aroused, the traditional marketing model is facing a bottleneck, the various aspects of new agricultural business sales models have been continuously improved. In this paper, we have analysed the traditional sales model of fresh agricultural products to find some existing thorny problems and compared with current network sales model which is on the rise and more and more popular, on the one hand, it shows the superiority of the sales network, on the other hand, Analyses were conducted on the the existing network environment in this sales model; at the same time, to carry out investigation of the present situation about fresh agricultural products and consumer markets, we are putting forward to this paper which could make a little bit significance when related sales platform optimizes the fresh agricultural products sales model.
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