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This study examines the moderating effects of individuals' national cultural values on intrinsic motivation to engage in tacit knowledge transfer, through the lens of knowledge coaching. Using partial least squares analysis, survey data from 26 district managers (knowledge coaches) and 102 territory managers (protégés) from a large MNC's subsidiaries in Denmark, Ireland, Japan, Norway, Sweden and the UK is examined. In the first model, appertaining to the knowledge coaches, long-term orientation positively moderated the path between intrinsic motivation and perceived selling skill acquisition. For the corresponding pathway in the protégé model, collectivism and power distance attenuated the pathway. The implications for managers in terms of fostering intrinsic motivation to engage in knowledge transfer across a diversity of employees, and avenues for future research are discussed.
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