Kinship and Crisis: Embedded Economic Pressures and Gender Ideals in Postsocialist International Matchmaking

Abstract

The rise of the international matchmaking industry has been particularly rapid and noticeable in the former Soviet Union, where the end of the Cold War has intersected with daily socioeconomic pressures to make cross-cultural romance and marriage newly possible and newly desirable for some women of Russia, Ukraine, and other post-Soviet states. Less acknowledged than the role of economics in women's decision making, however, is the fact that postsocialist financial strains are not experienced in social vacuums but are mediated by ideals of gender and marriage, such that the search for a foreign spouse is unlikely to be experienced as a simple desire for increased material comfort. Instead, discourses of gender “crisis” in the home country inform the desires for transnational kinship for both women from the former Soviet Union and men from the United States. When both women's and men's narratives of “crisis” (and how transnational marriage might alleviate it) are taken into account, they significantly complicate our understandings of east-west relations of “commodification” and power.

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