A Public Relations Primer

Gabriel DeCicco

15 citations0/0 files storedAmerican Antiquity

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Public Relations and Crisis Communication Journalism and Media Studies Media Studies and Communication

Abstract

The Public Relations Committee of the Society for American Archaeology, in seeking ways to promote the Society and increase public awareness of archaeology, commissioned this "do-it-yourself" guide to the print media, principally newspapers. For demonstrative purposes, the short-paragraph format used conforms stylistically to that used in journalism.

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1990The “What” and “Why” of Public Relations for Archaeology: A Postscript to Decicco’s Public Relations Primer 2002Archaeology under a Microscope: CRM and the Press 2007Archaeology, communication, and multiple stakeholders: From the other side of the Big Pond

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