Default Options to Foster Policy Ratings and their Attractiveness on People's Preferences

Abstract

The present study explains how default choices are easy when compared with the alternate and free choices based on three survey design. In doing so, the study examines the effects of the default option on people's preferences towards various issues concerning governmental and marketing policy. Three-hundred respondents were randomly selected and interviewed with the structured questionnaire. To test the hypotheses of the study, the study has used the tools of descriptive statistics, combined means, and correlation of the data. The results of the study show that status-quo-labelled (current) policies are preferred over a change of setting, but negatively phrased policies do not show this status quo (SQ) effect. The results also demonstrate that the default setting, or SQ, has enhanced a policy's rating and attractiveness over the free and active choice. If people have to choose a policy when there is no default available, they experience difficulty in choosing and it takes them more time. In the case of the free choice option, people report more pros and cons of the policy issue than in the SQ and NSQ setting.

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