Wine Value Chains: Challenges and Prospects

Abstract

The paper defines the concept of wine value chain (WVC), discloses its features and governance patterns. Author identified the main challenges facing theory and practice of the WVCs, grouping them on global and environmental challenges, methodological challenges, financial challenges, economic and market challenges. All considered challenges reduce competitiveness of the WVC actors and require broad participation and an organized response by entrepreneurs, the academic and research sector and all levels of government. Discussing the opportunities for WVCs, the author found that innovative forms of in-chain collaboration and special tariff for shared R&D services, developing network relationships and governance structures, progressive marketing strategies and internet technologies, wine training and brand development jointly with using the best practices open good prospects for improving and developing the WVCs.

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