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Brand authenticity, its conceptualization, and its relevance to nonprofit marketing · Study

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ArticleBrand authenticity, its conceptualization, and its relevance to nonprofit marketing

Walter Wymer2017

Article2017

Brand authenticity, its conceptualization, and its relevance to nonprofit marketing

Walter Wymer · Mohammad Muzahid Akbar

20 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1997Dimensions of Brand Personality 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self 2014Brand authenticity: An integrative framework and measurement scale 2008Authenticity: what consumers really want 1999The Malleable Self: The Role of Self-Expression in Persuasion 2005Crafting Brand Authenticity: The Case of Luxury Wines*2013Measuring consumer-based brand authenticity

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2021[English original] Understanding the dimensions of athlete brand authenticity

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Year2017

Typearticle

Published2017-02-22

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations20

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s12208-017-0177-z

openalex_workW2590310982

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