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The Nature of the Importance-Satisfaction Relationship in Ratings: Evidence from the Normative Data of the Noel-Levitz Student Satisfaction Inventory
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  • 2011Enhancing university business curriculum using an importance‐performance approach65 cited
  • 2006Strategic Issue in Higher Education Marketing: How University Students’ Perceive Higher Education Services18 cited
  • 2015An empirical examination of Web 2.0 technologies and its readiness for business8 cited

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