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India is driven by information technology. E-commerce has shown a tremendous growth in the Indian market. The growth in e-commerce can be attributed to the increasing use of devices like smart phones, tablets etc. The digitization resulted in more and more entrepreneurs venturing into the field of E-commerce and made India as hot and attractive market for consumers and competitors. Moreover, the project like Digital India, Skill India has augmented the facilities available for the e-commerce industry in India. As compared to many other developing countries, Indiahas young population who are under the age group of 40 years. Among those young population, the young generation Z, who are around 20 years old have shown addictive behavior towards electronic gadgets and internet devices.. India’s e-commerce growth is sustainable thanks to the demographic dividend (young population, standards of living).
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