Factors Influencing the E-commerce Performance of Large-scale Turkish Companies

Abstract

This study aims to examine the effects of technology integration, competitor and customer pressure on the ecommerce performance of large-scale companies in Turkey. A stepwise regression analysis was employed to identify the variables that significantly contributed to e-commerce performance. The survey method was employed to gather data and 81 questionnaires in all, from different companies were returned to the researchers. The results of our study revealed that factors such as competitor pressure, technology integration, and customer pressure correctly predict e-commerce performance. Of these, competitor pressure has the highest impact. We conclude with managerial implications and recommendations for possible future research.

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