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Neuromarketing: No Brain, No Gain!
3 references·2 citing·13 second hop
Neuromarketing: No Brain, No Gain! (2017)Neuromarketing: No Brain, No Gain!Translating upwards : linking the neural and social sciences via neuroeconomics (2012)Translating upwards : linking…Thinking, Fast and Slow (2011)Thinking, Fast and SlowStart with Why: How Great Leaders Inspire Everyone to Take Action (2009)Start with Why: How Great Lea…The Relationship between the Applicability of Neuromarketing and Competitiveness: An Applied Study on Real-Estate Marketing Companies in Egypt (2020)The Relationship between the …Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics (2018)Neuromarketing in Customer Be…Rational Expectations and the Theory of Price Movements (1961)The Red and the Black: Mental Accounting of Savings and Debt (1998)Business Research Methods (2011)The Competitive Advantage of Nations (1990)The Competitive Advantage of Nations (1991)Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases (2023)Start with “Why,” but only if you have to: The strategic framing of novel ideas across different audiences (2021)The EFQM 2020 model. A theoretical and critical review (2021)Conceptualising variety in challenge-based learning in higher education: the CBL-compass (2022)Dual-Process Theories of Higher Cognition (2013)Managerial cognitive capabilities and the microfoundations of dynamic capabilities (2014)Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning (2018)
this work references cited by second hop

References

  • 2011Thinking, Fast and Slow14,316 cited
  • 2009Start with Why: How Great Leaders Inspire Everyone to Take Action964 cited
  • 2012Translating upwards : linking the neural and social sciences via neuroeconomics1 cited

Cited by

  • 2018Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics11 cited
  • 2020The Relationship between the Applicability of Neuromarketing and Competitiveness: An Applied Study on Real-Estate Marketing Companies in Egypt9 cited

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