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The strategic orientation of communications consulting firms in Colombia · Study

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ArticleThe strategic orientation of communications consulting firms in Colombia

Ángela Preciado Hoyos2017

Article2017

The strategic orientation of communications consulting firms in Colombia

Ángela Preciado Hoyos · Adriana Marcela Nivia-Flórez · Juan Pablo Correales-Rivas

11 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Marketing and Advertising Strategies Advertising and Communication Studies

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References

1993Excellence in public relations and communication management 1995Evolution of the Manager Role in Public Relations Practice 2013How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization … And What They Actually Do 2003The Global Public Relations Handbook: Theory, Research, and Practice 2009A THEORETICAL FRAMEWORK FOR GLOBAL PUBLIC RELATIONS RESEARCH AND PRACTICE 2024Estrategias de comunicación 2011Strategic Orientation of Communication Professionals in Europe 2009The Handbook of Spanish Language Media

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Year2017

Typearticle

Published2017-02-27

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations11

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2017.02.003

openalex_workW2592877267

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