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The main purpose of the study is to determine effect of green packaging on firm performance in manufacturing in Nairobi County, Kenya. The study was informed by institutional theory and the resource-based theory. The study adopted the explanatory research design. A census of 133 firm managers working for 47 firms in Nairobi County. Data was gathered from respondents using questionnaires as data collection instruments. Cronbach alpha was used to measure the internal reliability of the structured questionnaire. Data was analyzed using descriptive statistics which included means and standard deviations, also multiple regression models were used to analyze data in order to determine the hypotheses for the study. Data was presented using tables. The results indicated that green packaging is key determinants of business performance in the manufacturing in Kenya. Thus firm managers should package their products in recyclable materials.
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